Film & Television Apps on Android in Bulgaria: Q1 2025 Performance

In the first quarter of 2025, the performance of top Film & Television apps on Android in Bulgaria showcased varied trends in downloads, revenue, and active users, according to data from Sensor Tower.

Nova Play experienced a significant uptick in weekly downloads, peaking at approximately 19.6K in late February. Weekly revenue for this app displayed fluctuations, reaching around $42 in early March, while weekly active users surged from 7.4K to an impressive 67.1K by the end of March.

HBO Max: Stream TV & Movies maintained stable weekly revenue, hovering around $4K, with a notable increase to $5.6K in late February. The app's weekly downloads decreased gradually, starting from 7K and ending at 3K. However, weekly active users remained robust, fluctuating slightly around the 60K mark.

EON TV saw a steady decline in weekly downloads, dropping from 3.2K to 2.5K. Despite this, the app maintained a consistent user base, with weekly active users ranging from 38.8K to 21.8K.

Netflix reported a decrease in weekly downloads from 2.9K to 1.9K over the quarter. Meanwhile, weekly active users displayed a fluctuating trend, starting at 65.9K and closing the quarter at 56.8K.

Finally, SkyShowtime: Movies & Series experienced a gradual decline in weekly downloads from 2.8K to 1.1K. Weekly revenue showed slight growth, reaching $1K in late March, while weekly active users increased steadily, ending the quarter at 32.2K.

These insights from Sensor Tower highlight the dynamic nature of the Film & Television app market in Bulgaria. For more detailed analysis and data, visit Sensor Tower.